2012 SURVIVAL KIT : CO-CREATING THE FUTURE

A CODE magazine project

According to some predictions 2012 is going to be the year of the apocalypse. While we expect, and hope, this to be proven a myth, another kind of apocalypse is already upon us. Our global system is being uprooted – an event heralded by 9-11 and accelerated by the recession of 2009.

Emerging economies are rapidly becoming leading economies, spawning a whole new generation of creatives and consumers. Mega cities that were once regarded as ‘third world cities’ have become hotbeds for innovation and design. So-called ‘developing’ countries have witnessed the rise of new, wealthy and well-ed

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CODE (since 2005) magazine documents people, scenes and sub cultures which are directional from a perspective of style. It does so by the means of documentary oriented photography. Fashion is considered as a reflection of what’s happening in society and in this way CODE reflects the pulse of what’s happening in fashion both today and in the future. Ranging from worker-wear to ready to wear; from sneaker to brogue; from vintage to Saville Row; and from true streetwear to high-end designers. CODE is published two times a year and distributed in 26 countries world wide.

CREATIVE VISION
- documenting style –

CODE is a fashion magazine whose sub-title is ‘documenting style’. Using what was termed ‘documentary fashion photography’, a distinctive and consistent visual language is created. Since brands became a tool in defining style and even identity, they have become part of today’s pop-culture. Brands therefore have been integral to CODE from the very beginning and they are featured in an intelligent way.

CODE magazine:
P.O. Box 11749
1001 GS Amsterdam
Tel: +31(0)20-4085511

2012 SURVIVAL KIT : CO-CREATING THE FUTURE

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